Today, the public transport offer in the South Baltic area hardly meets customer expectations for the comfort of making regional and cross-border journeys. Communities of the coastal regions see no clear benefits of choosing public transport over car for longer trips:
This is particularly visible on ferry links, which see a steadily growing number of cross-border car travels due to customised services and price packages for motorised passengers, while the market segment of foot passengers remains marginal.
Public transport authorities in South Baltic area require more knowledge about regional and cross-border mobility needs in their communities – both now and in the future - and need deeper expertise how to match them with sustainable solutions. The usual planning and management tools, market incentives and promotion campaigns in the regional communities to change the travel behaviour tend to fail, as they are usually not preceded by mapping of no-car travel preferences.
Although many interesting public transport services and products in the South Baltic area have been developed locally, the experience is very scattered and the good practice has not been effectively exchanged at the region-to-region level so far. In addition, some South Baltic regions lack public transport systems and the organisations to manage this process.
Public transport authorities in South Baltic area require more knowledge about regional and cross-border mobility needs in their communities – both now and in the future - and need deeper expertise how to match them with sustainable solutions. The usual planning and management tools, market incentives and promotion campaigns in the regional communities to change the travel behaviour tend to fail, as they are usually not preceded by mapping of no-car travel preferences.
Although many interesting public transport services and products in the South Baltic area have been developed locally, the experience is very scattered and the good practice has not been effectively exchanged at the region-to-region level so far. In addition, some South Baltic regions lack public transport systems and the organisations to manage this process.